Army @ Love #2 - Vertigo

This is a pretty cool book, really. My only problem is that it's issue #2 and I'm still trying to get in to it. But it's written and drawn by Rick Veitch, so you know it's going to be awesome. I'll let Colonel Healey, the main character, explain it to you, "My civilian job was figuring out why consumers choose the products they do. Specifically young adults. See, the military's problem was it had gone looking for recruits in the same old manner it always had. But today's kids are just too savvy to fall for that kind of propagandized idealism. So I conceived and formed the Motivation and Morale initiative. With the goal of rebuilding the all-volunteer army by stealth-targeting today's young consumer . . . and hitting them where they live. You might ask how I motivate a modern American kid to give up his life of privilege, submit to the military and go to a foreign land to kill people? And the answer is I offer them something they can't get on-line or in the movies. Something we call "Peak life experience." I knew from selling cola that I could easily hook kids on sugar. It turns out that the steady diet of movies and video games in their total media environment had addicted them to small amounts of adrenaline. And combat is an adrenaline junkie's dream. The master stroke was blending that realization with the secret sauce. There had always been sexual tension in the military, but by putting women in to combat. We made it a key selling point. Women were the biggest underutilized segment in the whole demographic. Tapping into it instantly doubled the size of our potential market for new recruits. More important it shaped the whole package into a very simple message: danger! sex! power! drugs! high tech! And these kids hear it loud and clear." And that sums up what this book is about. Colonel Healey is the head of Motivation and Morale and they've brought all kinds of new ideas to the combat zone. Cell phones, retreats, something the recruits call the "Hot Zone Club", kind of like the mile high club, and other things to. Which is why the MOMO division is the most popular in the Army. I'm telling you, only Rick could think this stuff up. And with him at the helm you just know that this book is going to be edgy, controversial and the subject of much debate. And in the meantime we'll all be along for the ride.